so the economic argument in ohio hasn't been about good economy/bad economy. they kind of microtargeted which is why the romney campaign focused on the issue of coal for instance. hitting the issue of coal hard. >> and the microtargeting is so interesting because every state is different. it has a different economic fingerprint, if you will. if you look at florida, where housing is a very big deal in florida. in florida it's been kind of a pretty stubborn unemployment rate. i think it's still stuck near where it was before. 8.7% today. that's exactly where it was when the president took office. it's come down from the peaks, but still basically where the president took office. and then in virginia you've got an unemployment rate that is also essentially gone up and come back down and it's essentially flat in virginia, too. it also depends on if there's a republican governor, as well. >> that's one of the very interesting things about the political dynamic. each of these states has a republican governor who is a key surrogate for mitt romney. that governor is u